Prime Pizza

NEW YORK PIZZA COMES TO LA.

Prime Pizza is inspired by the great pizza makers of NYC at places like Di Fara, Patsy's and Best. Their goal is to bring truly great NY-style pizza to Los Angeles.

For the website and printed goods, I combined the Los Angeles aesthetic with a bit of old school New York pizzeria vibes. Then we let the pizza do the talking. To hit Fairfax appeal, we created fun merch available to buy in the shop.

Client: Prime Pizza
Website: primepizza.la
Date: 2017
Services: Illustration, Merch, Print, Web, Photography